See how your college stacks up

Peterson’s Insight™ lets higher education professionals see how their institution compares to 4,000 institutions across 140 unique dimensions.

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  • Effortlessly identify market opportunities.
  • Quickly uncover weaknesses & strengths.
  • Generate beautiful analysis without touching excel.
  • Get smart about the competition.

Simple intelligence and analytics purpose-built for higher education

With Peterson’s Insight, get the information powered by the nation’s most comprehensive, reliable, and accurate source on higher education.

Compare yield rate with similar schools.
View who is leading in minority recruiting.
Know where to focus marketing efforts.
Uncover how much your competitors are spending per student.
Stay on top of typical graduation rates.
Identify Strengths and Weaknesses


Smart doesn’t have to be complicated. Uncover critical, game-changing insights with just a few clicks.


Research and data you can trust – conveniently pulled together for easy access.


Find opportunities for growth in recruiting. Take the guesswork out of resource allocation.


Share with colleagues or download for presentations with a click of a button.

Insight™ is ideal for

  • Admissions Officers
  • Enrollment Marketers
  • Office of the Provost

Why they love us

  • Easy to use

    We built a tool for humans, not just math geeks. Enter your parameters and get exactly the answers you need.

  • Comprehensive

    We help you answer the tough questions – backed by 60 years of data gathering experience.

  • Strategic

    The business of higher education is challenging. Finding an edge, and being able to back it with robust analysis, is essential to advancing strategic plans.

Original Insights Born from Unique, Accurate Data

Every year we deploy a team of researchers to gather primary data—including geography, ethnicity, tuition, yield, and financial aid— from colleges and universities.

No other premium higher education data gathering effort comes close. What’s more, we have over 10 years of retrospective data, updated continually.

colleges nationwide
unique data points
parameters to search

Experience Peterson’s Insight™ with a 15-day free trial

Get started with our easy-to-use data platform for free, before signing up for $99/month.

No commitment. Cancel anytime.

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