When you make purchases from our Site, we may collect purchasing information such as product orders, address(es), and credit card information.
Customer Service Correspondence
We may collect information that identifies you personally, including your first and last name, address, e-mail address, phone number, fax number when you submit comments, questions or suggestions to our Customer Service department. By submitting your comment to us, you (i) consent to our disclosure of your comment, the first initial of your first name and the state of your residence in our marketing materials, including this website, in all forms of media, in all manners and duration and frequency of our choosing and (ii) waive all rights and release us from, and shall neither sue nor bring any proceeding against any parties for, any claim or cause of action, whether now known or unknown, for defamation, invasion of right to privacy, publicity or personality or any similar matter, or based upon or relating to the use and exploitation of my comments, the first initial of my first name and my state of residence.
Use of Your Personal and Non-Personal Information
We may share transactional information with entities as is necessary to process credit card payments or other purchasing or delivery systems.
We may disclose personal information: (a) to conform with the law, respond to claims or comply with legal process served on Peterson's (e.g., a lawful subpoena, warrant or court order); (b) to enforce or apply our policies or agreements (including to initiate, render, bill, and collect for amounts owed to us); (c) to protect and defend our or our user's rights or property, the Site, our employees, users or the public, including fraudulent, abusive, or unlawful use of, our Site; or (d) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
Information collected through our Site is considered a trade secret of Peterson's. As the owner of such information, we may disclose or sell such information as an asset of the company in conjunction with the sale to a third party of our company or a portion of our assets.
We collect aggregate information about you and your use of our Site whenever you visit us online ("Aggregate Information"). For instance, we may collect various forms of "click stream" information such as entry and exit points for our Site (i.e., referring URLs or domains), site traffic statistics, page views, impressions, and operating system and browser type. In addition, when users request pages on our Site, our servers automatically log their IP addresses. An IP address is a number that is automatically assigned to your computer whenever you are surfing the Web. This Aggregate Information generally will not personally identify you or be correlated to you individually for external purposes. We may collect, compile, store publish, promote, report, sell, or otherwise disclose or use any and all Aggregate Information, provided that, such information does not personally identify you. When we share such information with other companies, it is not traceable to any particular user, and will not be used to contact you. If we do correlate any Aggregate Information to you, such information will be treated like any other Personal Information under this statement.
When we ask for credit card data, it is transferred over a Secured Sockets Layer (SSL) line provided you are using a SSL enabled browser such as Microsoft Internet Explorer or Netscape Navigator. This ensures that your information is encrypted as it travels through the Internet. This secure mode is enabled before any such information is transmitted from your computer. You will know that you are in "secure mode" when the padlock or key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from "http" to "https".